I don’t know how my story ends but it will never say i gave up Shirt
The Art and History of the Casual Shirt by David HellqvistWhen it comes to getting dressed, shirts are often considered to be an essential, a basic if you like. Of course the right fit is important, but depending on the fabric, this often ordinary garment can become quite extraordinary. It’s this thought that has compelled us to expand our range of shirts. We are fabric innovators: obsessive about the feel and the drape of a fabric, as well as the look, so what better place for us to focus our energies than on the shirt.There are many staples out there, especially ones on offer for men looking to update their wardrobes. Staples have become a buzz word of late; a few seasons ago there was even a fashion trend based on the notion of blending in with others. ‘Normcore’ managed to, somehow, convince confirmed fashionistas that it was ‘cool’ to look like everyone else. Ironically, that sentiment is the complete opposite to the definition of fashion as a discourse for individual and artistic expression. Nevertheless, on trend or not, staples will continue to form the foundation of your wardrobe. Only limelight-desperate bloggers layer statement piece upon statement piece. For the rest of us there must be an element of sartorial sobriety in-between these fashion totems. Cue basics.
I don’t know how my story ends but it will never say i gave up Shirt
If you look closer at the concept of staple garments, they are obviously not designed to stand out. Naturally, fur coats are not staples, neither are western shirts, for example. These kind of garments are, if you like, bonus pieces that help paint your own personal picture of who you are. No, staples are plain and, well, basic. They go with most things because the fit is neutral and the colour palette is sombre. Neutral and sombre can be perceived as negative words, meaning bland and beige, but a good staple goes above and beyond. What it lacks in ‘personality’ it makes up for in quality and fit. It’s even more important for these wardrobe pillars to be well-made out of the best possible fabrics then their statement cousins. If it’s not impressing you with its durable fit and supreme fabric after a year of tough wear, what’s the odds you’ll keep that white cotton shirt?