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Fly Emirates and their deal with Arsenal equals £30million each year, inclusive of the next level of sponsorship – stadium naming rights. While that sum may seem impressive, it’s dwarfed by Manchester United’s deal with US-based motor company, Chevrolet. United will recoup £53million every year till 2021, and they get to keep their original stadium name. Chelsea’s agreement with Japanese tyre manufacturers, Yokohama, brings in £40million a year.£11million is the average for a Premiership club to earn from shirt sponsorship. That’s £220million in total, which is £120million more than the Bundesliga’s equivalent figure. La Liga brings in a combined £82million (club average of £4.1million), Ligue Un in france totals £70million (club average of £3.5million), and Serie A of Italy lags behind with £61million total (club average of £3million)With such lofty figures bandied around, it’s worth noting that football shirt sponsorship hasn’t always been about shamelepromotion and money making. In 1985/86, West Bromwich Albion played with the national ‘No Smoking’ logos on their shirts. The West Midlands Health Organisation paid to have the logos there for two years.
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Of course, Barcelona’s Unicef deals should also fall into the ‘do good’ category. The Catalan giants rebuking the concept of shirt sponsorship till 2006, when they reversed the deal. The humanitarian organisation, UNICEF, had their logo across the Barcelona shirts, and received an annual $1.2million donation from the football club. However, it should also be mentioned that in 2014, Barcelona signed a deal to have the Qatar Foundation on the front of it’s shirt. UNICEF was moved to the back of the shirt, and the club will receive $200million from the non-profit organisation over the next five years.