Michigan Wolverines Yoda Hawaiian And Beach Short
Around the same time that Chun trademarked the Hawaiian Aloha shirt another Honolulu business was also making short-sleeved shirts from Japanese Kimono fabric. Musashiya and Surfriders Sportswear, in Honolulu’s Ala Moana Shopping Center, sold the colorful garments as “Hawaiian” shirts. Both Chun and Musashiya sold shirts with ornate prints, palm trees, hula girls, pineapples and just about every other image of Hawaii.
Michigan Wolverines Yoda Hawaiian And Beach Short
Both manufacturers had envisioned a hot commodity and the modern Hawaiian Aloha shirt was born. The shirts were purchased by local residents, beach boys, surfers and island visitors. Tourists to the islands fell fast for the fad of the brightly colored shirts donned by young islanders. Chun began sponsoring a local radio talent show from the Moana Surfrider Hotel, giving even more acceleration to the popularity of the Hawaiian Aloha shirt. His sister, Ethel, began creating bright tropical fabric patterns that defined Hawaiian designs vs. Asian styles establishing the modern Hawaiian shirt for men.