Customer service seems to be the motto of all business services in America. Many stores sell the same goods, the prices are almost the same, but this store sells more than the other just because of the better service. You’ve probably had the following experience in your home country: You want the shop owner to show you an item on an overhead shelf. You ask them to take it down for you to see. The seller’s first question is: “If I buy it, I will take it!” You leave frustrated and decide you will never set foot in that store again. How can you decide to buy an item when you have not seen or touched it with your own eyes? Not to mention the price, the quality of the item… However, in the US, they will eagerly bring the item down to you and even say, “Okay.. Let me take it down. It’s okay if you don’t buy it.” That means they want to win your heart first.. In addition, you will also encounter the following cases: You walk into a store asking to buy an item but they are no longer available. You ask, “Do you know where to buy that?” then they will answer: “I know that store X. down there sells it, but I don’t know if they still have it. Do you want me to call and ask to save you the trouble of driving down?” You appreciate that service spirit because it says two things: Help other stores and zealously serve your customers. Of course they can answer “don’t know” to your question because it is both easy and concise, but they have gone the extra mile to win your heart. Going the extra mile is the American spirit of service according to biblical teachings. In general, in the United States, merchants consider their customers to be benefactors for themselves because they are the ones who feed themselves, not when they do them favors. Arguing and arguing with customers is something American businessmen try to avoid at all costs because they believe in the business motto, “The customer is always right.” (The customer is always right).